Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
SEO
SEO Audit and Roadmap
A clear, prioritized SEO audit of your website, with the fixes that matter most and a three-month plan to act on.
If your website is not showing up in search the way you hoped, the hard part is knowing why. SEO Audit and Roadmap gives you a clear answer. We check the technical side, research the keywords your buyers use, look at three competitors and rank the fixes by impact. Then we set out a three-month plan, in writing, that your team or ours can follow.
- Technical, keyword and competitor checks in one report
- Fixes and quick wins ranked by likely impact
- A three-month plan with a written walkthrough
$1,625
10–20 working days
What it is
SEO Audit and Roadmap is a one-time review of your website's search health. We check up to 200 pages for technical issues, site structure and orphan pages. We map up to 30 keywords to pages by search intent, compare you with 3 competitors and rank every fix by impact. You get a three-month plan and a written walkthrough.
Why businesses buy it
Most SEO advice is either too general to act on or a long list of warnings in no particular order. Businesses end up fixing small things while the issues that matter wait. This audit looks at your actual site, your actual market and three competitors you name, then puts every finding in order of impact. Findings are checked by hand before delivery. It is a sensible first step before paying for monthly SEO, because you will know what needs doing and roughly how much work it is. Results from the fixes still take time and are never guaranteed.
Problems this solves
Search traffic has stalled and nobody can explain why
We run a technical audit of up to 200 pages using Google Search Console and Analytics. Findings are checked by hand, so you see the real issues holding pages back.
You do not know which keywords are worth chasing
Keyword research covers up to 30 target keywords for your business. They are mapped to your pages, so you can see which pages should target which searches.
Competitors outrank you and the reasons are unclear
We review three competitors alongside your own site. The report shows where each one is ahead, which helps explain the gap and where your effort should go first.
A long list of SEO problems gives no clear place to start
Every fix is ranked by impact, with quick wins called out. A three-month action plan turns the list into an order of work your team or a provider can follow.
A good fit if
Your website gets less search traffic than you expected, and you want to know exactly what is holding it back.
You are about to hire someone for SEO and want an independent plan first, so you know what the work should be.
Your team or developer can make website changes but needs a clear, ranked list of what to fix first.
Your site has up to 200 pages and runs on a platform such as WordPress, Shopify or Webflow.
Not the right fit if
You want the fixes made for you every month, not just a plan. See Growth SEO.
You run one local business and mainly want to show up in nearby searches and on Google Maps. See Local SEO.
You want to know how AI assistants such as ChatGPT describe your business. See AI Search Visibility Audit.
You want an AI tool your team runs to audit pages and draft fixes on its own schedule. See AI SEO Agent.
How it works
- You share viewer access to Google Search Console and Google Analytics, your main services and locations, and three competitors you watch.
- We run a technical check of up to 200 pages, covering speed, indexing, errors, site structure, internal links and orphan pages.
- We research up to 30 target keywords and map each one to a page by search intent. Then we compare how you and three competitors show up.
- Every finding is checked by hand, then ranked by impact, so quick wins and serious issues sit at the top.
- You receive the report, a keyword-to-page map and a three-month plan, with one round of revisions. WordPress fixes are listed with webcare24 fix codes.
- A written walkthrough explains it, with follow-up support for your questions afterwards.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Your website address.
- Viewer access to Google Search Console and Google Analytics, added as a user rather than shared logins.
- Your main services and the locations you serve.
- Three competitors you keep an eye on.
- One person to read the report and send follow-up questions.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access, services and competitors are due within 72 hours.
Week 1
Access checked and the technical check of up to 200 pages started.
Weeks 1–2
Keyword research and the review of your three competitors.
Week 2
Findings checked by hand and ranked by impact.
Week 2
Report, keyword map and three-month plan delivered, with a written walkthrough.
After delivery
14 days of follow-up support for questions about the findings.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,625 |
What you receive at handover
- A written technical audit of up to 200 pages (recommendations; fixes are not included)
- A keyword-to-page map with search intent for up to 30 target keywords
- A review of three competitors
- A prioritized list of fixes and quick wins, and a three-month action plan (advisory)
- A written walkthrough of the findings for your team
Expected benefits and how to measure them
- Helps you see what is holding search traffic back
- Makes it easier to decide which fixes to do first
- Gives your team or provider a clear plan to work from
- Fixes completed
- Track how many items on the prioritized list are done each month.
- Organic clicks
- Compare clicks in Search Console for the three months before the plan starts and the three months after.
- Target keyword positions
- Check average position for the 30 target keywords in Search Console each month.
Before you start: Export three months of clicks, impressions and average positions from Search Console before the audit begins.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. The audit is a one-time piece of work, and you do not need to buy any tools for it. If you later act on the plan, any tools or services you choose to buy are your own decision.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time audit, so there is nothing to keep running. If you would rather we carry out the plan each month, Growth SEO picks up from here, and Local SEO suits single-location businesses that rely on nearby customers.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your time, plus subscriptions to SEO tools to run the checks | An audit may come bundled into a longer retainer | One fixed price shown before you buy, with no ongoing commitment |
| Findings | Long automated reports that list warnings without ranking them | Depends on who writes it | Every finding checked by hand and ranked by impact |
| Plan | You work out the priorities yourself | The plan often assumes you keep the agency | A three-month plan your team or ours can follow |
| Explanation | You interpret the results alone | Usually a presentation | A written walkthrough you can read again |
Questions about this product
How quickly will I see results after the SEO audit?
Usually over several months, and only once the fixes are made. The audit tells you what to fix and in what order. Some quick wins, such as broken pages or missing page titles, can be fixed soon after delivery. Search engines then need time to recrawl your site, and changes in rankings depend on competition and factors no one controls.
Will the SEO audit guarantee better Google rankings?
No. No one can guarantee rankings, because search engines decide them and change how they work over time. What the audit gives you is a clear, hand-checked view of what is holding your site back and a ranked plan to fix it. Following that plan gives your site a better chance, but results depend on factors outside our control.
Do you make the fixes, or just tell us what to fix?
The audit tells you what to fix, and making the changes is not included. The plan is written so your own team or developer can follow it. On WordPress sites, technical fixes are listed with webcare24 fix codes, so our WordPress care brand can make them. On other platforms, see Technical SEO Fix Sprint or Growth SEO.
What access do you need for the SEO audit?
Viewer access to Google Search Console and Google Analytics. Viewer access lets us read your data without changing anything, and you can remove it whenever you like. We also need your website address, your main services and locations, three competitors you watch, and one person who can read the walkthrough and send follow-up questions.
What is in the three-month SEO action plan?
A month-by-month list of tasks, starting with the fixes most likely to make a difference. It draws on the technical findings, the keyword map and the competitor review, so each task explains what to change and why. It is written for business owners and developers alike, so your team can work through it without being SEO specialists.
What happens after the SEO walkthrough is delivered?
You keep everything and get 14 days of follow-up support. The report, keyword map, action plan and call recording are yours to share with your team. During those 14 days you can send us questions about the findings. You can remove our viewer access whenever you like, then act on the plan yourself or move to Growth SEO.
Should I start with the audit or go straight to Growth SEO?
Start with the audit if you are unsure what is wrong or want a plan before committing to monthly work. Go straight to Growth SEO if you already know you want ongoing fixes, articles and links, because it begins with its own onboarding audit and keyword plan. If you serve customers from one location, compare Local SEO too.
Can the SEO audit cover a large online store?
Yes, by sampling page templates. A store with thousands of URLs is built from a few templates, such as product, category and filter pages. We review each template within the 200-page limit. Issues that repeat across the store are found once and fixed at the source. A full crawl of every URL is quoted separately.
Guides on this topic
All guides Find out what is holding your site back
Order SEO Audit and Roadmap for a hand-checked audit, a keyword map and a three-month plan, explained in a written walkthrough.
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