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Analytics & CRM
Tracking and Analytics Setup
Marketing numbers you can trust, from GA4 and Tag Manager to Meta tracking and one clear dashboard.
If your analytics, ad platforms and sales figures all tell different stories, decisions turn into guesswork. Tracking and Analytics Setup puts that right. We set up or clean up GA4 and Tag Manager, track and test your five most important actions, connect the Meta pixel and Conversions API, and build a dashboard that shows your key numbers in one place.
- GA4 and Google Tag Manager set up or cleaned up
- Five conversion events tracked and tested, recorded in a log
- Meta pixel, Conversions API and a Looker Studio dashboard
$1,425
10–20 working days
What it is
Tracking and Analytics Setup is a one-time service that makes your website tracking accurate. We set up or clean up GA4 and Google Tag Manager, track and test 5 conversion events, install the Meta pixel with the Conversions API, and build a Looker Studio dashboard showing the numbers that matter to you.
Why businesses buy it
Most websites collect data, but much of it is wrong. Events fire twice, sales go missing, and ad platforms take credit for the same customer. Every marketing decision built on those numbers inherits the error. This setup focuses on the few numbers that matter, tests each one with real actions and writes down how it works. Meta gets a fuller picture through the Conversions API, and you get a dashboard instead of default reports. Better numbers will not grow sales on their own, but they show you where to look.
Problems this solves
Marketing reports disagree and nobody trusts the numbers
We set up or clean up GA4 and Google Tag Manager, then track five conversion events. Each event is tested and recorded in a test log you keep.
Meta ads optimize poorly because conversion data is missing
We install the Meta pixel and connect the Meta Conversions API. Meta then gets fuller conversion data to report on and to optimize your ads against.
Key numbers are scattered across several tools
We build a Looker Studio dashboard showing the numbers that matter to you. The written handover report explains how to read it and where each figure comes from.
Old tags and duplicate tracking codes clutter the site
Tag Manager is set up as one place to manage tags. The GA4 property is cleaned up or created fresh, so earlier setups stop muddying the reports.
A good fit if
Your analytics, ad platforms and sales figures never quite agree, and you are not sure which to believe.
You run or plan to run Meta ads and want the pixel and Conversions API working together.
You can name the five actions that matter most, such as purchases, bookings, calls or form sends.
Your website runs on WordPress, Shopify or another platform where Tag Manager can be added.
Not the right fit if
You are buying a website, store or ads launch from us anyway. The Tracking and Analytics Add-on fits alongside it.
You need a cookie consent banner. Add Cookie Consent and Privacy Setup; privacy law advice stays with your own adviser.
You want an existing ad account reviewed for wasted spend. See Ads Account Audit.
You want an AI tool that explains your marketing numbers each week. See AI Marketing Analytics.
How it works
- You invite us to your website, GA4, Tag Manager and Meta Business Manager, and list the five actions to track.
- We set up or clean up your GA4 property and a Tag Manager container, removing duplicate or broken tags.
- We track your five conversion events in GA4 and send them to Meta through the pixel and Conversions API.
- Every event is tested with real actions on your site and recorded in a tracking test log.
- We build a Looker Studio dashboard around your key numbers and send it for your approval.
- A written handover report explains the dashboard, followed by post-launch support for questions.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Website or store admin access by invite.
- Admin access to Google Analytics, Google Tag Manager and Meta Business Manager by invite.
- The five actions on your site that you most want to track.
- One person who approves the dashboard.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Access and your five actions are due within 72 hours.
Week 1
Current tracking reviewed, GA4 and Tag Manager set up or cleaned up.
Week 1
Five conversion events built in Tag Manager and GA4.
Week 2
Meta pixel and Conversions API connected, every event tested and logged.
Week 2
Dashboard built and approved, walkthrough recorded, test log delivered.
After delivery
14 days of support for questions about the numbers.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,425 |
What you receive at handover
- A GA4 property set up or cleaned up
- A Google Tag Manager container
- 5 conversion events tracked
- The Meta pixel installed with the Conversions API connected
- A Looker Studio dashboard with a written walkthrough
- A tracking test log
Expected benefits and how to measure them
- Helps you trust the numbers behind marketing decisions
- Can give Meta ads better data to work with
- Puts the figures you care about on one dashboard
- Tracking accuracy
- Compare conversions in GA4 with real orders or leads in your own records for the same month.
- Meta event quality
- Check the event match quality score in Meta Events Manager after setup.
- Reporting time
- Note how long monthly reporting takes before and after the dashboard.
Before you start: Write down last month's leads or orders from your own records and what GA4 and Meta reported for the same month.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs. GA4, Tag Manager, the Meta pixel and Looker Studio are free to use. Server hosting for server-side tagging is not part of this setup, so you only pay for it if you choose to add it later.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time setup, so the accounts, dashboard and test log are yours from delivery. You have 14 days to ask questions after handover. Tracking can break when a website or checkout changes, so keep the test log handy and re-test key events after any big site update.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Setup | Plugins and guides, pieced together | Often part of a wider retainer | GA4, Tag Manager and Meta tracking set up together |
| Testing | Rarely tested end to end | Depends on the team | Every event tested and recorded in a test log |
| Meta data | Pixel only, missing many conversions | Varies | Pixel plus Conversions API connected |
| Reporting | Default GA4 reports few people read | Reports built for the agency | A Looker Studio dashboard built around your key numbers |
Questions about this product
Which five conversion events should I track?
The actions that show real business value on your site. Common choices are purchases, form sends, booking requests, phone number clicks and newsletter sign-ups. Stores often add add-to-cart and checkout starts. If you are not sure, list what you would like to know, and we suggest the five most useful events during onboarding.
Why connect the Meta Conversions API as well as the pixel?
Because the pixel alone misses many conversions. Browser privacy settings and ad blockers can stop it from firing. The Conversions API sends the same events from the server side, so Meta receives a fuller picture, and the two sources are matched to avoid double counting. That usually means better reporting inside Meta.
Does tracking setup include a cookie consent banner?
No. The banner is a separate add-on, Cookie Consent and Privacy Setup, which adds a consent banner with Google Consent Mode v2 and drafts notices for your lawyer to approve. Set it up before or alongside the tracking, and we make sure Tag Manager and your tags follow the choices visitors make.
Can you track Google Ads, LinkedIn or TikTok conversions too?
Not in this package. It covers GA4 and Meta. GA4 conversions can be imported into Google Ads, and we can show you how. For LinkedIn or TikTok tracking, their launch packages include it, or add a note at checkout for a written Change Quote.
What will the Looker Studio dashboard show?
The numbers you agree are most useful, on one page. Typical views include visitors by source, your five conversion events, conversion rates by channel and trends over time. It reads live from GA4, so it stays up to date without anyone exporting reports. You approve the layout before handover.
Will the tracking stay accurate after my website changes?
Not always. Changes to forms, checkout pages or themes can stop events from firing. The test log shows exactly how each event was set up and tested, so you or your developer can re-check it. If something breaks within the 14-day support period, we look at it for you.
Guides on this topic
All guides Start trusting your marketing numbers
Order Tracking and Analytics Setup for clean GA4 and Tag Manager, five tested conversion events, Meta tracking and a dashboard you will actually read.
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