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Generative engine optimization: how to get cited by AI search
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Reviews & Reputation
Review Management
Customers asked for reviews after every sale or visit, and every review answered promptly in your voice.
Reviews shape whether new customers trust you, but asking for them and replying to each one is easy to let slide. Review Management handles both. We set up a review-request flow by email or SMS after each sale or visit, reply to up to 30 reviews a month in your voice, flag negative reviews to you first and report monthly.
- A review-request flow sent after every sale or visit
- Up to 30 review replies a month in your voice
- Negative reviews flagged to you before we reply
$575/mo
3-month minimum, paid upfront
Up and running in 10–20 working days
What it is
Review Management is a monthly service that looks after your online reviews for one location. We set up a review-request flow by email or SMS, reply to up to 30 reviews a month in your voice, flag negative reviews to you before replying, and send a monthly report on reviews, ratings and replies.
Why businesses buy it
People read reviews before they call, book or buy, and they notice how a business answers them. Yet most owners only remember to ask for reviews now and then, and replies pile up. A few unanswered complaints can say more than dozens of quiet happy customers. Review Management builds a steady habit for you. Every customer is asked in the same way, within platform rules, and every review gets a timely reply. You stay in control of difficult cases. Ratings still come from your customers, so we never promise a score.
Problems this solves
Happy customers rarely think to leave a review
We set up a review-request flow in your email or SMS tool. Customers are asked for a review after their visit or order, without staff needing to remember.
Reviews sit unanswered and make the business look absent
We reply to up to 30 reviews a month in your voice, following reply guidelines agreed with you. Each reply is checked against those guidelines before posting.
A bad review gets a rushed reply you later regret
Negative reviews are flagged to you before we reply. You can shape the response or handle it yourself, keeping difficult conversations calm and on brand.
Nobody tracks whether ratings are improving or slipping
A monthly review report covers new reviews, ratings and replies across your profiles. Trends are easy to spot as you compare one month with the next.
A good fit if
Happy customers rarely leave reviews, while unhappy ones always seem to find the time.
Reviews on Google, Facebook, Yelp or Trustpilot sit unanswered for weeks.
You use an email or SMS tool such as Klaviyo or Mailchimp, or can share a customer list after each sale or visit.
Someone at the business can deal with flagged complaints that need a personal answer.
Not the right fit if
You want profile posts, listings, local page fixes and Google review replies in one service. See Local SEO.
You only need a review-request flow and reply templates, set up once. See the Review Request Setup add-on.
Your Google Business Profile is not set up or verified yet. Start with Google Business Profile Setup.
You want an AI system your own team runs to draft review replies. See AI Review Response Agent.
How it works
- Onboarding agrees your reply guidelines: tone of voice, what to say about common issues and how to handle complaints.
- We set up a review-request flow in your email or SMS tool, sent to every customer after a sale or visit.
- We reply to up to 30 reviews a month across your profiles, each checked against your guidelines before posting.
- Negative reviews are flagged to your named contact first, so you can decide the response or put things right.
- A monthly report shows new reviews, rating trends and replies, with notes on themes customers mention.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Manager access by invite to your review profiles, such as Google, Facebook, Yelp or Trustpilot.
- Access by invite to your email or SMS tool, or a customer list we can use.
- Your tone of voice and how you want complaints handled.
- One person who handles flagged reviews.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Profile access, tool access and complaint guidance are due within 72 hours.
Weeks 1–2
Reply guidelines agreed and the review-request flow set up and tested.
Month 1
Requests start going out, and replies begin across your profiles.
Every week
New reviews answered, and negative reviews flagged to you first.
Month end
Monthly report on reviews, ratings, replies and themes.
After month 3
The minimum term ends. Continue month to month, or cancel.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,725 |
What you receive at handover
- A review-request flow set up in your email or SMS tool
- Reply guidelines agreed with you
- Replies to up to 30 reviews a month
- Alerts on negative reviews before any reply
- A monthly review report
- If you stop, the review-request flow stays in your own tool
Expected benefits and how to measure them
- Can bring in a steadier flow of reviews from happy customers
- Shows prospects that you read and answer feedback
- Helps you handle negative reviews with care
- New reviews per month
- Count new reviews in the monthly report and compare with the months before the service.
- Average rating
- Track your average star rating on each profile month by month.
- Reply rate
- Compare the share of reviews with a reply before and after, using the monthly report.
Before you start: Note your current review count, average rating and how many reviews have a reply on each profile.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
Your email or SMS platform plan is your own and is billed by the platform. Most SMS tools also charge per message, so texting customers adds a small sending cost that depends on volume. Email-only requests avoid that. There are no other running costs.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionHow billing works
There is no separate maintenance, because the work runs every month. The rhythm is steady: requests go out after each sale or visit, reviews are answered, negative ones come to you first, and a report closes the month. The first three months are paid upfront at checkout, which gives the request flow time to build momentum. After that it runs month to month, and you can cancel any month.
$575/mo
The first 3 months ($1,725) are paid at checkout. After that it runs month to month and you can stop any month.
Ask a questionHow this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your own time plus a review software subscription | A reputation retainer quoted after discovery | One fixed monthly price shown before you buy, with a three-month minimum |
| Asking for reviews | You set up and maintain the flow | Often included | A request flow set up in your own email or SMS tool |
| Replies | Whoever has a spare moment | Agreed in a proposal | Up to 30 replies a month in your voice |
| Bad reviews | You see them when you check | Process varies | Flagged to you before we reply |
| Platform rules | Easy to break by accident | Depends on the agency | Every customer asked, no filtering or rewards |
Questions about this product
Do you only ask happy customers for reviews?
No. Review platforms such as Google do not allow businesses to filter who is asked or to offer rewards for reviews. Our request flow asks every customer after a sale or visit, in the same way. That keeps your profiles within platform rules and gives you an honest picture of what customers think.
How do you handle negative reviews?
We flag each negative review to your named contact before replying. You can tell us the facts, put things right with the customer or ask us to use an agreed response. Replies stay calm, polite and brief, and never argue in public. Legal disputes are outside the service and stay with you.
Can you get bad or fake reviews removed?
No one can promise that. Each platform decides what to remove. If a review clearly breaks a platform's rules, such as spam or a review from someone who was never a customer, we can help you report it through the proper process. Many genuine negative reviews stay, so a good reply matters more.
Which review sites does Review Management cover?
The main profiles you already have, such as Google, Facebook, Yelp and Trustpilot, for one location. Replies are capped at 30 a month across them. If you have more than one location, the Extra Location add-on covers each extra site with the same monthly scope.
How do payment and the minimum term work for Review Management?
Review Management is $575 a month. The first three months are paid upfront at checkout, covering setup and three months of requests, replies and reports. After that it runs month to month, and you can cancel any month. Your email or SMS platform plan and any SMS fees are billed by that platform.
Will Review Management guarantee more five-star reviews?
No. Asking every customer consistently usually brings in more reviews than not asking, but the ratings themselves come from your customers. We commit to the request flow, timely replies in your voice and an honest monthly report. The themes in that report often show what is working and what customers would like improved.
What happens to my reviews and replies if I cancel?
They all stay on your profiles. Reviews belong to the platforms and your business, and our replies remain posted. The request flow lives in your own email or SMS tool, so you can keep it running or switch it off. You remove our access when the service ends, and the reports are yours to keep.
Guides on this topic
All guides Ask every customer, answer every review
Order Review Management to have customers asked for reviews after every sale and up to 30 reviews a month answered in your voice.
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