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Email Marketing
Email Flows Build
Welcome, abandoned cart, browse and post-purchase emails written, designed, tested and switched on in your email platform.
Automated emails keep working after you log off. They greet new subscribers, remind shoppers about what they left behind and follow up after a purchase. Email Flows Build sets up those four core flows in your own email platform. We write and design the emails, add a sign-up form to your site and test everything on desktop and mobile before it goes live.
- Four core flows with up to 12 emails, written and designed
- A sign-up form added to your website
- Every flow tested end to end before it is switched on
$2,275
15–25 working days
Optional maintenance $199/mo
What it is
Email Flows Build is a one-time service that sets up the four automated email flows most online businesses need: welcome, abandoned cart, browse abandonment and post-purchase. We write and design up to 12 emails in your brand, add a sign-up form to your website, test every flow end to end and switch them on.
Why businesses buy it
Most email platforms can send automated flows, but setting them up properly takes time. Someone has to plan the triggers, write each email, design it to match your brand, connect your store and test every path. Many businesses buy the platform and never finish the job. This build does it once, properly, in your own account. You approve the emails, with two rounds of changes, and you get a written handover report so you understand how each flow works. After launch the flows keep running on their own, though the sales they bring depend on your traffic, offers and products.
Problems this solves
New subscribers sign up and then hear nothing from you
We build a welcome flow that sends a short series of branded emails after someone joins. It introduces your business while interest is fresh, and the new sign-up form on your website feeds it.
Shoppers fill a cart and leave without finishing the order
The abandoned cart flow reminds shoppers about the items they left behind. We write and design each email in your brand, then test the whole flow end to end before switching it on.
Visitors view products but never add them or come back
A browse abandonment flow emails known contacts who viewed products without adding them to a cart. It points them back to those items, and it runs without anyone on your team sending it.
After a first order, customers drift away and rarely buy again
The post-purchase flow keeps in touch after each order with follow-up emails written in your voice. Like every email in the build, it is tested on desktop and mobile before going live.
A good fit if
You sell online or take enquiries through your website and already collect, or want to collect, email sign-ups.
You use Klaviyo, Mailchimp or Omnisend, or are ready to choose one, with a Shopify or WooCommerce store or a website.
You have no automated emails yet, or a few half-built ones that never went live.
You can decide your welcome offer and discount rules, and name one person to approve the emails.
Not the right fit if
If you want regular newsletters and promotions sent each month rather than automated flows, Email Campaigns covers that.
If you want a system that recovers carts with personalized timed messages across more channels, AI Abandoned Cart Agent is built for that.
If you want campaign emails written, segmented and sent by an AI system you own, AI Email Marketing is the closer fit.
If you need SMS flows, list cleaning or a move from another email platform, add a 'Custom requirements' note at checkout for a Change Quote.
How it works
- You give us admin access to your email platform and store, plus your logo, colors, brand voice, offers and discount rules.
- We map the four flows: what triggers each one, how many emails it sends, the timing and who should be excluded.
- We write and design up to 12 emails in your brand and share them for your approval, with two rounds of changes.
- We build the flows and add a sign-up form to your website, connected to your store data.
- We test every email on desktop and mobile and run each flow end to end, then send you a testing report.
- We switch the flows on, record a handoff that walks through each one, and support you after launch.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Admin access to your email platform, such as Klaviyo, Mailchimp or Omnisend.
- Access to your store or website so we can add the sign-up form and connect store events.
- Your logo, brand colors and a few notes or examples showing your brand voice.
- Your offers and discount rules, such as a welcome discount and any products to leave out.
- One person who approves the emails and flow settings.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Order
Platform access, store access, brand assets and offers arrive within 72 hours.
Flow plan
We map triggers, timing and exclusions for all four flows.
Emails drafted
Up to 12 emails written and designed in your brand, sent for your review.
Changes and build
Two rounds of changes, then the flows and sign-up form are built.
Testing
Every email checked on desktop and mobile and every flow run end to end.
Live
Flows switched on, written handover report delivered, post-launch support begins.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 15–25 working days | $2,275 |
What you receive at handover
- Four live automated flows in your email platform: welcome, abandoned cart, browse abandonment and post-purchase
- Up to 12 emails written and designed in your brand
- A sign-up form on your website, connected to the welcome flow
- A testing report covering every email on desktop and mobile and every flow end to end
- A written handover report walking through every flow
- A post-launch support period for questions about the flows
Expected benefits and how to measure them
- Can bring in sales from email without anyone sending each message by hand
- Helps win back some shoppers who left a cart or browsed and went quiet
- Makes it easier to turn first-time buyers into repeat customers
- Flow revenue
- Read the revenue attributed to each flow in your email platform every month and compare it month to month after launch.
- Abandoned cart recovery
- Compare orders placed from the cart flow with checkouts abandoned in the same period. Use your platform's flow report and your store's checkout data.
- New subscribers
- Count sign-ups from the website form for the four weeks before launch and the four weeks after.
Before you start: Note your list size, monthly email revenue and repeat-purchase rate before work starts. If your store reports abandoned checkouts, export a month of that figure too.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
The build is a one-time price. Afterwards the only running cost is your email platform plan, billed by the platform to you. Most platforms charge by the number of contacts, so the cost grows as your list grows. Discounts used in your flows come out of your margins as normal.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
Once the flows are live they run on their own. If you would like us to keep an eye on them, optional monthly maintenance starts after post-launch support. It covers monitoring, fixes, updates when your platform or store changes, and change hours for new offers or edits. It is billed monthly and you can cancel any month.
$199/mo (the minimum fee, includes 2 change hours)
Optional. Starts after the post-launch support period. Cancel any month.
How maintenance worksHow this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Setup | You learn the platform's flow builder and set up each trigger yourself | An agency builds the flows, often as part of a wider retainer | We plan, build and switch on all four flows in your account |
| Email copy and design | Templates you still have to write and style | Written and designed, usually at agency rates | Up to 12 emails written and designed in your brand |
| Testing | Often skipped, so broken links or triggers go unnoticed | Depends on the agency's process | Every email tested on desktop and mobile, every flow end to end |
| After launch | You fix problems when you spot them | Ongoing changes billed under the retainer | Post-launch support, then optional monthly maintenance |
Questions about this product
Which four flows does Email Flows Build set up?
Welcome, abandoned cart, browse abandonment and post-purchase. The welcome flow greets new subscribers. Abandoned cart reminds shoppers who left items in their cart. Browse abandonment follows up with people who viewed products but did not add them. Post-purchase thanks buyers and can suggest a next step. Together they use up to 12 emails.
Who writes the flow emails?
Our team writes and designs them in your brand voice, and checks every email before you see it. You approve all of it before anything goes live, with two rounds of changes included. Your offers and discount rules come from you, not from us.
Which email platforms can the flows be built in?
Klaviyo, Mailchimp or Omnisend, connected to Shopify, WooCommerce or your website. The build covers one email platform, set up in an account in your own name. Moving your list from another platform is not included and goes through a Change Quote.
What access do you need to build the email flows?
Admin access to your email platform and access to your store or website. We use the platform access to build the flows and the store access to add the sign-up form and connect events such as cart and checkout. You add us as a user rather than sharing your own password, and you can remove us after handoff.
Will the flows guarantee more sales from email?
No. We cannot promise opens, clicks or sales. Well-built flows are a sound habit for online businesses, but what they earn depends on your traffic, your list size, your products and your offers, which are outside our control. What we do promise is that the flows are built, tested and working as agreed.
What support do I get after the email flows go live?
You get 14 days of post-launch support to fix anything that does not work as agreed. You also get a written handover report that walks through each flow, so you can make small edits yourself. After that, optional monthly maintenance covers monitoring, fixes, updates and change hours, and you can cancel it any month.
Do I keep the flows if I never buy maintenance?
Yes. The flows, emails and sign-up form are built in your own accounts and belong to you. They keep running whether or not you take maintenance. Your email platform plan is billed to you by the platform as normal. If you stop working with us, simply remove our user access.
Guides on this topic
All guides Get your core automated emails built and switched on
Order Email Flows Build and your welcome, abandoned cart, browse and post-purchase flows are written, designed, tested and live in your own platform. You approve every email before it switches on.
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