Websites, Stores and Search
Generative engine optimization: how to get cited by AI search
What generative engine optimization really is, what the research shows, and a step-by-step plan to get your pages cited by AI search.
Catalog
AI Shopping Channel Setup
Get your product feeds and pages ready for AI shopping answers, then measure where your products appear.
Shoppers now ask ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity what to buy. Those answers draw on product feeds, page schema and crawler access, and small errors can leave your products out or wrong. AI Shopping Channel Setup fixes those inputs. We clean up your feeds and schema, connect the ChatGPT shopping channel where eligible, and test 30 shopping prompts before and after.
- Merchant Center feeds fixed for up to 500 products
- Product schema and feed-to-page price and stock checked
- 30 shopping prompts tested in four AI assistants
$1,625
10–20 working days
What it is
AI Shopping Channel Setup fixes the product data that AI assistants use for shopping answers. We review and fix Google and Microsoft Merchant Center feeds for up to 500 products, fix product schema on up to 3 templates, check AI crawler access and test 30 shopping prompts before and after.
Why businesses buy it
AI assistants are becoming another place people shop, but they rely on the data your store gives them. Feed errors, mismatched prices, missing schema or blocked crawlers can all keep products out of answers. Most store owners never see these problems, because nothing breaks on the store itself. This setup checks and fixes those inputs across Google and Microsoft Merchant Center, your product templates and crawler settings. It then measures where your products appear in four assistants, before and after. Each assistant decides its own answers, so we improve your eligibility but never promise placement.
Problems this solves
Shoppers ask AI assistants what to buy and your products are missing
We fix the inputs AI shopping answers use: Merchant Center feeds for up to 500 products, product schema and crawler access. Thirty prompts are tested before and after.
Feed errors and warnings keep piling up in Merchant Center
Google Merchant Center feed errors are reviewed and fixed, and a Microsoft Merchant Center feed is set up or fixed. Your products reach both with cleaner data.
Prices or stock in feeds do not match your product pages
A feed-to-page parity check compares prices and stock, and schema is fixed on up to three product templates. Assistants then see the same details shoppers find on your store.
You cannot see visits that come from AI assistants
We set up an AI referral channel in GA4. Visits from assistants show separately from other traffic, so you can track them month by month.
A good fit if
You sell on Shopify or WooCommerce with 20 to 500 products, in the US or Europe.
Your Google Merchant Center feed shows errors or warnings you have not had time to fix.
You want to know whether ChatGPT, Google AI Mode, Microsoft Copilot or Perplexity mention your products.
You can give staff access to your store, your Merchant Center accounts and GA4.
Not the right fit if
Your product descriptions need rewriting first. See Product Descriptions Pack.
You want Google Shopping ads set up and run for you. See Shopping Ads Launch.
You want to know how AI assistants describe your brand overall, not just your products. See AI Search Visibility Audit.
You want to start selling on TikTok Shop, Walmart, eBay or Etsy. See Marketplace Launch.
How it works
- You invite us as staff to your store, Google and Microsoft Merchant Center and GA4, and name one person who approves changes.
- We test 30 shopping prompts in ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity to record where your products appear today.
- Google Merchant Center feed errors are fixed for up to 500 products, and a Microsoft Merchant Center feed is set up or fixed.
- Product schema is fixed on up to three templates, prices and stock are compared between feed and page, and AI crawler access is checked.
- Where your platform is eligible, we connect the ChatGPT shopping channel or feed, and we set up an AI referral channel in GA4.
- After 30 days we re-test the same 30 prompts and send you a written re-test report.
What you provide within 72 hours
Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.
- Staff access to your Shopify or WooCommerce admin, by invite or a key you control.
- Access to your Google and Microsoft Merchant Center accounts, by invite.
- Editor access to GA4, by invite.
- One person who approves feed and template changes.
The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.
Timeline
Start
Order placed. Store, Merchant Center and GA4 access are due within 72 hours.
Week 1
Access checked and the 30 shopping prompts tested to record a starting point.
Weeks 1–2
Merchant Center feeds reviewed and fixed, and the Microsoft feed set up or fixed.
Week 2
Product schema fixed on up to three templates, with price, stock and crawler access checked.
Go-live
ChatGPT channel connected where eligible, the GA4 AI referral channel set up and changes handed over.
Re-test
The same 30 prompts re-tested after 30 days, with a written report.
| Option | Delivery time | Price |
|---|---|---|
| Standard | 10–20 working days | $1,625 |
What you receive at handover
- Google Merchant Center feed fixes for up to 500 products, and a Microsoft Merchant Center feed set up or fixed
- Product schema fixed on up to three templates, with a price and stock parity check
- AI crawler access checked and fixed
- The ChatGPT shopping channel or feed connected where your platform is eligible
- An AI referral channel in GA4 and a before-and-after test of 30 shopping prompts
- A day-30 re-test report, with 30 days of post-launch support
Expected benefits and how to measure them
- Can make your products eligible for more AI shopping answers
- Helps assistants show accurate prices and stock
- Helps you see traffic arriving from AI assistants
- Prompt appearances
- Compare how many of the 30 test prompts show your products in the starting test and in the re-test.
- Feed errors
- Compare item errors and warnings in Merchant Center diagnostics before and after the fixes.
- AI referral sessions
- Track sessions in the GA4 AI referral channel each month after setup.
Before you start: Export Merchant Center diagnostics and note your current monthly sessions and sales by channel in GA4. The starting prompt test records AI appearances.
These are things to track, not promised results. Outcomes depend on your data, your team and your market.
Running costs
There are no running costs unless you choose a paid feed app. If your platform charges for its ChatGPT shopping channel, that fee is billed to you by the platform, and we check it with you before connecting. Merchant Center accounts and GA4 stay in your name.
Ask about running costsCustom requirements
Add a note at checkout if you need something specific. If it fits within the Scope Card it is simply included. If it goes beyond it, you get a written Change Quote within two working days, and that work starts only once you accept it, with its time added to your delivery date.
Request a custom versionKeep it running
This is a one-time setup with 30 days of post-launch support and a re-test. After that, keep feeds clean as you add products, using the fixes we hand over as a guide. On WordPress stores, speed and hosting care is handled by webcare24, our WordPress care brand. Larger catalogs are quoted through a Change Quote.
How this compares
| Do it yourself | Hire a traditional agency | Upmark Labs | |
|---|---|---|---|
| Cost | Your time, plus trial and error across several dashboards | Often bundled into a larger retainer | One fixed price for a written scope |
| Feeds | Errors fixed when you find time | Depends on the package | Google and Microsoft feeds fixed for up to 500 products |
| Page data | Schema left as the theme set it | May or may not be checked | Schema fixed on up to three templates, with price and stock parity checked |
| AI assistants | You guess whether products appear | Rarely measured | 30 prompts tested in four assistants, before and after |
| Tracking | AI visits hidden in other traffic | Varies by agency | An AI referral channel set up in GA4 |
Questions about this product
Can you get my products recommended by ChatGPT?
No one can promise that. Each AI assistant decides which products to show. What we can do is fix the feeds, schema and settings those assistants read, so your products are eligible and accurate. We then test 30 shopping prompts before and after, so you can see what changed across four assistants.
What is the ChatGPT shopping channel?
It is a way for some stores to share product data directly with ChatGPT shopping answers. Eligibility depends on your platform and changes over time, so we check it when you order. Where your store is eligible, we connect the channel or feed. Approval for Instant Checkout is decided by OpenAI, not by us.
Does AI Shopping Channel Setup work for WooCommerce stores?
Yes. It works for Shopify and WooCommerce stores with 20 to 500 products, and the feed, schema and crawler checks apply to both. On WooCommerce, speed and hosting fixes are not part of this setup. Those are handled by webcare24, our WordPress care brand, if you need them.
Will you rewrite our product descriptions for AI shopping?
No. This setup fixes feed data, schema and settings, not product copy. If titles or descriptions are thin, we note it in the handover. For rewrites, see the Product Descriptions Pack, which you can order separately. Clean data and clear copy work well together for AI shopping answers.
How do you measure where our products appear in AI answers?
With 30 shopping prompts a buyer might use, such as asking for the best product of your type. We run them in ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity before any changes, then again 30 days later. The re-test report shows where your products appeared each time. AI answers vary, so treat it as a snapshot.
What if our store has more than 500 products?
Larger catalogs are quoted through a Change Quote. Add a 'Custom requirements' note at checkout with your product count, and we send a written quote. A second store or a second market is quoted the same way. The core setup still covers your first 500 products.
Do we need a Microsoft Merchant Center account already?
No. If you do not have one yet, you open it in your business's name and invite us, and we set up the feed during the work. If you already have an account, we review and fix the existing feed instead. Either way, the account stays yours.
Guides on this topic
All guides Get your products ready for AI shopping answers
Order AI Shopping Channel Setup to fix your feeds, schema and crawler settings, then see where your products appear in four AI assistants.
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