Extensions

Instagram DM Channel Add-on

Instagram direct messages get answered by your existing agent, not left in the inbox until someone has time.

Shoppers ask about sizes, stock, prices and opening hours in Instagram DMs, and they expect an answer while they are still scrolling. This add-on connects the agent you already run to your Instagram direct messages. Routine questions get answered from approved knowledge, and the topics you choose to keep, such as complaints or collaborations, are left for your team.

Answers Instagram DMs while shoppers are still interested
Leaves the topics you choose for your own team
Connects your own business account, not a third-party workspace

$1,500 10–20 working days

Choose delivery and add to cart Ask an expert

Square ceramic frame holding a folded note, direct messages answered instead of waiting in an inbox.

What it is

The Instagram DM Channel Add-on connects an AI agent you already run, or are buying now, to your Instagram direct messages. Followers and shoppers who message your account get replies from the agent's approved knowledge, and anything outside scope is left for your team. It is tested on real DM threads before launch.

Why businesses buy it

For many brands, Instagram is where a buyer first asks a question, and an unanswered DM is a lost sale that nobody records. Replying by hand means someone watching the inbox all day, including evenings and weekends. Connecting your existing agent answers routine DMs promptly, with the same answers customers get elsewhere. The written scope keeps it clear: direct messages on one account, leave-alone rules you agree, and real DM threads tested before launch. Comments and story mentions stay with your team.

Problems this solves

Instagram DMs about products and orders go unanswered for days

The add-on connects your existing agent to your Instagram direct messages. Followers and shoppers get replies from the agent's approved knowledge while they are still interested.

Social media staff spend hours answering the same DM questions

The agent handles common questions about products, sizes or opening hours in DMs. Your team can spend more time on content and on conversations that need a person.

Some DMs, like collaborations or complaints, need a human reply

Anything outside the agent's scope is left for your team to answer. The setup is tested on real DM threads before launch, so you can see how it behaves.

Scope card SKU UPM-A0007

Instagram DM Channel Add-on

Everything this build includes, written down before you pay. Choose how you want it, own the code or license it yearly, then the delivery speed and any add-ons.

$1,500 one-time build price

What is included

Channel: As per the parent product
Integrations: As described in the add-on
Knowledge: As per the parent product
Workflows: Connects an existing agent to Instagram direct messages
Languages: As per the parent product
Testing: Tested together with the parent product
Revisions: 1 round
Handoff: Written handover report
Support: 14 days after launch

A good fit if

Customers ask about prices, stock, hours or bookings in your Instagram DMs.

Replies wait until someone on your team checks the app.

Your agent already answers these questions well on another channel.

Your Instagram account is a business or professional account linked to your Meta business setup.

Not the right fit if

You want posts drafted, scheduled and reported on, not DMs answered. AI Social Media Agent handles your social posting.

You want to track what people say about you across platforms. AI Social Listening monitors mentions.

Your messages mostly come through your Facebook page. The Facebook Messenger Channel Add-on connects that inbox.

You have no agent yet. Start with a product such as the AI Website Chatbot and add Instagram with it.

How it works

We connect your Instagram business account. An admin on your Meta business setup grants the access.
DMs reach the agent. New direct messages to your account are passed to the agent you already run.
Replies come from approved knowledge. Answers use the same facts and rules the agent follows on its other channels.
Off-limits messages stay with people. Collaboration requests, complaints or anything you exclude are left for your team.
We test real DM threads with the parent product, then you review the results with one revision round.

What you provide within 72 hours

Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.

The order reference of the agent taking on Instagram DMs
Admin access to the Instagram business account and its Meta business setup
The types of DM the agent must leave for your team
Account access, shared securely in the way we agree at intake, never by email
One person who approves the reply rules

The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.

Timeline

Start Instagram account and Meta access confirmed

Weeks 1–2 DM inbox connected to the agent

Week 2 Reply rules and exclusions set

Week 2 Test DM threads run with the parent product

Week 2 Your review and one revision round

Go-live Instagram DMs live, walkthrough delivered

Delivery options, in working days (Monday to Friday) from completed intake. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.
Option	Delivery time	Price
Standard	10–20 working days	$1,500

What you receive at handover

Your existing agent connected to your Instagram direct messages
Out-of-scope messages left for your team
A test report from testing on real DM threads with the parent product
Updated documentation, a handoff note and a short written walkthrough
14 days of support

Expected benefits and how to measure them

Can help Instagram enquiries get a reply while interest is high.
Helps your social team spend less time on repeat DMs.

DM response time: Compare average response time in Instagram's professional dashboard for the month before and after launch.
DMs answered by the agent: Count DM threads the agent resolved without your team, from its logs, each week after launch.
Sales from DMs: Track orders or bookings that started in DMs, using tagged links or your store's referral data, before and after.

Before you start: Record weekly DM volume and current response time from Instagram's dashboard. List the questions followers ask most often.

These are things to track, not promised results. Outcomes depend on your data, your team and your market.

Running costs

Answering DMs adds AI model usage for each conversation, billed to your own model accounts. Your Instagram and Meta accounts stay in your name. We do not charge per message, and the add-on is paid once.

Ask about running costs

Custom requirements

Comment replies, story mentions or several Instagram accounts are outside this add-on. Add a note at checkout for a written Change Quote, and that work begins only after you accept it. Larger or bespoke projects go through the Custom AI request form instead.

Request a custom version

Keep it running

Instagram DMs are covered by the parent product's maintenance, which grows in line with the add-on's price. Changing exclusions, adding launch or seasonal answers and updating product details use its monthly change hours.

Adds $75/mo to maintenance

Covered by the main product's maintenance, which grows by this amount.

How maintenance works

How this compares

	Do it yourself with a SaaS tool	Hire a custom agency	Upmark Labs
Price	A social inbox tool bills monthly per seat	An agency quotes social automation	Ours is one fixed price, shown before you buy
Answers	Quick replies you type and maintain	Built to the brief	Ours reuses your agent's approved knowledge
Account	Connected inside the tool's workspace	Depends on the contract	Ours connects your own business account
Testing	Left to you	Set per project	Ours tests real DM threads before launch

Questions about this product

Does the Instagram add-on reply to comments on my posts?

No. It handles direct messages only. Replies to post comments and story mentions are outside this add-on. If you need them, add a note at checkout for a written Change Quote, which arrives and is priced before any work starts.

What kind of Instagram account do I need?

A business or professional Instagram account linked to your Meta business setup, with an admin who can grant access. Personal accounts cannot be connected this way. If your account is still personal, switch it before ordering so intake is not delayed past the 72-hour deadline.

Can I stop the agent replying to certain DMs?

Yes. During intake you list the kinds of message the agent must leave alone, such as collaboration offers, press requests or complaints. Those stay in the inbox for your team, and the tests check that the agent follows the list before launch.

Can Instagram DMs go live sooner than our standard order?

Yes, by choosing a faster speed for the product it extends. The add-on always follows that product's delivery speed, because the two are tested together. Each speed has a fixed price and date shown in the cart before you pay. Your Instagram account must be a professional account linked to your Meta business setup before testing starts.

Will shoppers get the same answer in a DM as on my website?

Yes, if the website answers come from the same agent. The Instagram channel reuses the agent's approved knowledge, so prices, hours and return policies match wherever the shopper asks. An approved update to that knowledge changes the answer in both places at once, so you never have to remember which channel still says the old price.

Can my team still reply to DMs themselves?

Yes. Your team keeps full access to the Instagram inbox and can reply in any thread at any time. Messages the agent is told to leave alone stay there for them, and they can read every conversation the agent has answered, so nobody is surprised by what a customer was told before they pick it up.