Extensions

Web Chat Channel Add-on

Your existing agent also answers visitors in a branded chat widget on your website.

Plenty of visitors will never pick up the phone or open WhatsApp, but they will type a quick question while they browse. This add-on puts the agent you already run into a chat widget on your website, in your colors and with your greeting. It answers from the same approved knowledge and rules, so you maintain one agent, not two.

Answers website visitors while they are still on the page
Uses the knowledge and rules your agent already follows
Shows your logo, colors and greeting on the pages you choose

$1,500 10–20 working days

Choose delivery and add to cart Ask an expert

Ceramic speech bubble beside a brass door bell, a website chat door opening onto an existing agent.

What it is

The Web Chat Channel Add-on puts a branded chat widget on your website and connects it to an AI agent you already run or are buying now. Visitors type, the same agent answers with the same knowledge and rules, and conversations are tested with the parent product. You choose which pages show it.

Why businesses buy it

A visitor with an unanswered question usually leaves rather than waits, and a contact form feels like a wait. Putting your existing agent on the website catches those questions at the moment of interest, without a second bot to train and maintain. Answers stay consistent with the ones customers already get on your other channels. The written scope covers the widget, your branding, testing with the parent product and one revision round, so you know exactly what appears on your site before you order.

Problems this solves

Website visitors leave with questions because nobody answers on the page

The add-on puts a branded chat widget on your website, connected to the agent you already run. Visitors can ask while they browse and get an answer from the same knowledge.

A separate website chatbot gives different answers from your main agent

The widget uses your existing agent, with the same knowledge and rules. Visitors on the website hear the same answers as customers on your other channels.

A chat bubble on every page feels intrusive on some pages

You choose which pages show the widget. It can appear on pricing, product or contact pages, and stay off pages where it would only get in the way.

Scope card SKU UPM-A0002

Web Chat Channel Add-on

Everything this build includes, written down before you pay. Choose how you want it, own the code or license it yearly, then the delivery speed and any add-ons.

$1,500 one-time build price

What is included

Channel: As per the parent product
Integrations: As described in the add-on
Knowledge: As per the parent product
Workflows: Adds a branded website chat widget channel to an existing agent
Languages: As per the parent product
Testing: Tested together with the parent product
Revisions: 1 round
Handoff: Written handover report
Support: 14 days after launch

A good fit if

Your agent already works on WhatsApp, the phone or email, and website visitors have no way to reach it.

You want the widget to carry your colors and logo rather than a generic chat bubble.

You can add a short snippet to your website, or someone on your team can.

You want one agent with one set of answers across channels, not a second bot to maintain.

Not the right fit if

You have no agent yet and want a website assistant on its own. The AI Website Chatbot is that product from the start.

You need a fully designed widget matched to your brand system. Add Custom Chat Widget Design alongside this channel.

You need the widget reviewed against accessibility criteria. The Chat Widget Accessibility Review checks and fixes it against WCAG 2.2 AA.

Your agent is a document or workflow tool with no conversation. This add-on only fits conversational products such as voice, messaging and chat agents.

How it works

We connect the widget to your agent. It uses the same knowledge, rules and handoff settings the agent already follows.
The widget is branded. Your colors, logo and greeting are applied so it looks like part of your site.
You place one snippet. We give you the code and instructions, and you or your web team add it to the pages you choose.
Conversations are tested. We run test chats through the widget together with the parent product and record the results.
You review and go live. One revision round covers changes to greeting, placement or styling before launch.

What you provide within 72 hours

Your portal lists these the moment you order. Delivery starts the working day after everything is in and your access is checked.

The order reference of the agent this widget connects to
Your logo, brand colors and the greeting you want visitors to see
Which pages the widget should appear on
Someone with access to edit your website, or your web developer's contact
One person who approves the widget before launch

The 72-hour rule. Send everything on your checklist, including access, within 72 hours of ordering so your build starts on time.

Timeline

Start Parent agent confirmed, pages and branding agreed

Weeks 1–2 Widget connected to the agent and branded

Week 2 Snippet handed over and placed on a test page

Week 2 Test chats run with the parent product

Week 2 Your review and one revision round

Go-live Widget live on your pages, walkthrough delivered

Delivery options, in working days (Monday to Friday) from completed intake. They can extend because of national or public holidays, technical issues outside our control (such as platform outages, third-party changes, account approvals or access delays), or natural disasters and other events beyond our control. If a delay happens, we tell you in writing with a new date.
Option	Delivery time	Price
Standard	10–20 working days	$1,500

What you receive at handover

A branded website chat widget connected to your existing agent
Widget placement on the pages you choose
A test report from conversations tested with the parent product
Updated documentation, a handoff note and a short written walkthrough
14 days of support

Expected benefits and how to measure them

Can help more website visitors get answers before they leave.
Makes your agent available where many customers first meet you.

Chat conversations started: Count conversations opened in the widget each week from the agent's logs, from launch onwards.
Conversion on chat pages: Compare enquiries or orders from pages with the widget in your analytics, for the month before and after launch.
Questions answered without staff: Track widget conversations closed without a handoff to your team, from the agent's logs, each month.

Before you start: Record current enquiry and conversion figures for the pages that will show the widget. Note how website questions reach you today.

These are things to track, not promised results. Outcomes depend on your data, your team and your market.

Running costs

There is no per-chat fee from us. Chats through the widget use the same AI model accounts as the parent agent, so a busy website adds model usage in your own accounts. Any hosting the widget needs is billed to your accounts too, as set out at intake.

Ask about running costs

Custom requirements

If the widget needs logged-in visitor details, a different layout per page, or behavior the parent agent does not have, add a note at checkout. We send a written Change Quote and start only after you accept it. Larger or bespoke projects go through the Custom AI request form instead.

Request a custom version

Keep it running

The widget sits under the parent product's maintenance, which grows in line with the add-on's price. Greeting changes, color updates and adding it to new pages come out of its monthly change hours.

Adds $75/mo to maintenance

Covered by the main product's maintenance, which grows by this amount.

How maintenance works

How this compares

	Do it yourself with a SaaS tool	Hire a custom agency	Upmark Labs
Price	A chat widget tool charges monthly per seat or per conversation	An agency quotes a design and build	Ours is one fixed price, shown before you buy
Answers	A separate bot you train again	Depends on the brief	Ours uses the agent you already have
Branding	Limited to the tool's themes	Fully custom, at agency rates	Ours applies your colors, logo and greeting
Testing	Left to you	Set per project	Ours is tested with the parent product before launch

Questions about this product

Will the web chat give the same answers as my WhatsApp or phone agent?

Yes. The widget is a new door into the same agent, so it uses the same approved knowledge, the same rules and the same handoff settings. If you update an answer later, it changes everywhere the agent works, rather than in one channel only.

Who installs the chat widget on my website?

You or your web team. We hand over a short snippet and written instructions for the pages you chose, and we check it on a test page with you. We do not need admin access to your website unless you prefer us to place it, which you can arrange at intake.

Is a custom-designed widget included?

No. This add-on applies your logo, colors and greeting to a standard widget. If you want a widget designed around your full brand system, add Custom Chat Widget Design. Both can be bought together and delivered in the same window.

Can the widget appear only on some pages?

Yes. You tell us which pages should show it during intake, such as your pricing page, contact page and help center, and the placement instructions cover those pages. Adding it to more pages later is a small change under the parent product's maintenance.

Can the web chat widget launch before the rest of my agent?

It launches together with the agent, because the widget is tested as part of the parent product rather than on its own. If the agent is already live, the widget goes live once its own testing is done. Faster delivery speeds are available for the product, and the widget follows whichever speed you pick, shown before you pay.

Does it work for a voice-only agent?

Yes, if the agent is conversational. A voice agent can gain a text widget that uses the same knowledge, so website visitors can type instead of calling. Products that are not conversational, such as document processing or reporting tools, cannot take this add-on.